This ad is a brilliant use of context and placement since it could not work as effectively in any other location. The color choice is used very subtly to create flow in the photo. For example, the blue of the woman's long lab coat is mimicked in the blue of the dish towel that has lines on it that create an arrow shape that points down towards the red of the text box. The washed out colors of her room, the pale greens and blues also contrast with the red allowing the, "Life's too short for the wrong job," to pop. Finally, the ad calls for closure and the viewer can have a good time taking in all the great details such as the one-cup coffee pot, the mug and paper cups, the ground coffee and her sad, sad expression trapped inside the fantasy world of a vending machine to see that the company, Jobs in Town is making a strong and effective point.
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