This one turned out to be tricky since it is a good design that is ultimately bad since it gives the brand, "Pepsi Max" a bad name. After the group's response in class, it was agreed that the image is a eye-catching illustration that elicits a response. However, the dark humor inspired by the ad would only appeal to a niche audience, such as a comic book crowd or Maxim subscribers. This ad uses closure since the viewer needs to figure out that the blue cartoon image is a calorie and that the reason it's offing himself is because he is a "very lonely calorie." The negative space works well to frame the central figure. This is an example of good design elements used to give a brand a bad image. Why would Pepsi Max want to be associated with suicide, blown out brains, and violence?
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