One word. CREEPY. As a company that has become a key symbol for globalization, I don't see how the ad agency did not find this ad to be tasteless. I am "not" loving it. The small print in the upper right corner reads, "Just opened near Kimaya, Kothrud," which is a city in India. I don't see how this painted white baby clown is supposed to appeal to the Indian population. Instead of promoting McDonald's, I think this ad is a case in point of the fast food chain's role in globalization and that they are branding babies makes me shudder. However, there is undoubtedly a strong use of contrast and color and familiarity. The baby's red make-up is instantly reminiscent of Ronald McDonald and stands out sharply against the white background. This ad is another example of good design elements used to elicit the wrong response.
Wednesday, February 3, 2010
Bad Design #2
One word. CREEPY. As a company that has become a key symbol for globalization, I don't see how the ad agency did not find this ad to be tasteless. I am "not" loving it. The small print in the upper right corner reads, "Just opened near Kimaya, Kothrud," which is a city in India. I don't see how this painted white baby clown is supposed to appeal to the Indian population. Instead of promoting McDonald's, I think this ad is a case in point of the fast food chain's role in globalization and that they are branding babies makes me shudder. However, there is undoubtedly a strong use of contrast and color and familiarity. The baby's red make-up is instantly reminiscent of Ronald McDonald and stands out sharply against the white background. This ad is another example of good design elements used to elicit the wrong response.
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