Now I think about this ad every time I have a soda. I first saw it on the subway and it took me a moment to figure out that the soda was being converted into congealed fat. They drew me in using closure. The white space around the cup of fat makes it the clear focal point. The (literal) flow from the soda poured at the top creates eye flow from the top of the page down to the focal point. The pink of the word "POUNDS" corresponds to the pink in the "Don't Drink Yourself Fat" and the red in the label of the bottle is reflected in the red of the bottle cap. The use of color draws the eye towards the key information in the text. Finally, the placement of the logo is unobtrusive and includes necessary information without distracting the viewer. Overall, I think this ad leaves a strong impression using well executed design elements to give the illusion of simplicity.
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